Flexible Packaging Achievement Awards: August Spotlights

Doritos® SOLID BLACK™

As part of their new multi-pronged initiative to supply resources and a platform for Black Changemakers, Frito-Lay created the Doritos® SOLID BLACK™ packages. The SOLID BLACK™ packages instantly capture the boldness of the brand and the Changemakers with their eye-catching, vibrant colors on a black background. The stunning package artwork was created by Baltimore artist Megan Lewis. By using the packaging in a campaign for social justice, the bag becomes not just a package, but an ambassador for the cause. The stunning packaging earned Printpack a Silver Award for Shelf Impact, and you can read more about the manufacturer here.

John Soules Rotisserie Seasoned Chicken Breast with Rib Meat

American Packaging Corporation (APC) provided a laser score with a controlled depth to maintain the package’s integrity but allows an easy-open feature for the consumer. A unique property of the design is a noticeable ‘pop’ when the score is broken, giving the user a sensory aspect that the package has not been tampered with. The controlled package integrity also allows John Soules Foods to apply re-seal tape and fill the bags without compromising the opening feature. These attributes earned American Packaging Corporation a Silver Award for Technical Innovation. You can see more about the manufacturer here.

KitKat® Roasted Almond, 120 g

This package, printed with eight colors and an offline cold seal, uses eye-catching bright metallic effect graphics allowing this product to stand out from the rest of the packages on the shelf. The matte film gives the pouch a rich and soft feel while the cold seal provides a nonmelted product to the customer. The package structure provides the barrier to maintain product freshness, and the two-ply laminate and both layers are BOPP. These factors earned Emirates Printing Press, L.L.C. a Silver Award for Printing. Learn more about the manufacturer here.

Klondike® Shakes

With Klondike® Shakes in a spouted pouch, Unilever created a new mess-free frozen dairy product offering–the first to market such a novelty in the United States. It is the ideal pairing between a product and a package that’s perfect for enjoying at home or on the go: no straw, cup, or blender needed. Klondike® Shakes are squeezable and ready to enjoy 3-5 minutes after being taken out of the freezer. Achieving the iconic Klondike® appearance was critical to maintaining the brand identity for the new product launch. Utilizing reverse printed graphics and a high-performance metalized lamination, this package achieves the iconic look and provides the required performance to be executed in a pouching format. Surviving the harsh cold chain environment, this product created a new flexible package consumption occasion. Sonoco Flexible Packaging received a Silver Award for Expanding the Use of Flexible Packaging. Read more about the manufacturer here.

Check out past winners of the 2022 Flexible Packaging Achievement Awards here and for more on sustainable flexible packaging here

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