Flexible packaging is a means of packaging products using non-rigid materials, which allow for more economical and customizable options. It is a relatively new method in the packaging market and has grown popular due to its high efficiency and cost-effective nature.
Flexible packaging is any package or part of a package whose shape can readily be changed when filled or during use. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials, and includes bags, pouches, liners, wraps, rollstock, and other flexible products.
Flexible packages are particularly useful in industries that require versatile packaging, such as the food and beverage, personal care, and pharmaceutical industries.
It’s the Total Package! The Dow Chemical Company
Approximately 2/3 of all packaging is for food and beverages, and about 90% of flexible packaging is used for these products today. The benefits of flexible packaging are fueling its growth into new product categories as well. To add perspective, flexible packaging currently accounts for 39% of packaging globally, and about 19% in the U.S. The total global packaging market is approaching $1 trillion annually.
Flexible package’s features make life more convenient.
Studies have shown that in addition to the product and price, shoppers pay close attention to packaging and the benefits offered. In many cases, people will pay more for flexible packaging that delivers key benefits. Busy shoppers value convenience, product safety, longer shelf life – and brands are working hard to develop innovative flexible packaging solutions that will set their products apart from competitors.
Industry leaders are coming together in the Consortium For Waste Circularity to drive change to create a world in which:
Science-based solutions such as Regenerative Gasification offer opportunities to solve intractable recycling challenges posed by modern multi-layered, multi material products and packaging. The Consortium for Waste Circularity (CWC) supports the pursuit of robust and flexible waste conversion solutions through education, research and outreach. CWC seeks to align the packaging industry to pledge use of this eco-methanol™ as recycle content that will be plentiful.
Flexible packaging represents the majority of packaging used globally, yet historically has not been proportionally recycled. The industry in Europe has come together to develop new guidelines to work towards the goal of a circular economy which can be broken down into the following 5 steps:
Did you know that flexible packaging is not just plastic? It can be made from one material or a combination of materials such as paper, plastic, and aluminum foil. Packaging created with a combination of these materials is known as multi-material packaging.
You may have heard a lot about flexible packaging, but many are not entirely sure what the term actually means. Allow us to explain. In its most basic form, flexible packaging is any package or part of a package whose shape can readily be changed when filled or during use.